Head of Go-to-Market & Marketing

This role owns the end-to-end market narrative, customer acquisition strategy, demand generation, brand positioning, strategic campaigns, and commercial activation for the platform. It is not a traditional marketing role focused solely on content, PR, or social media. We are looking for someone who can create demand across Japanese agencies, IP holders, creators, advertisers, strategic partners, and global fan communities — while packaging the platform’s value for each audience and converting market interest into revenue.

Key Responsibilities

• Own the go-to-market strategy across agencies, creators, brands, advertisers, partners, and global fan communities.

• Define the platform’s positioning as the intelligence and activation layer for Japanese and Asian entertainment IP expanding globally.

• Create clear, compelling messaging tailored to agencies, creators, IP holders, brands, advertisers, investors, fans, and partners.

• Build the B2B GTM motion including target account lists, industry segmentation, value propositions, sales materials, pitch decks, case studies, and pilot structures.

• Partner closely with the CEO and COO on strategic partner development (agencies, media companies, sponsors, distribution partners, and IP owners).

• Design and execute GTM campaigns around creator launches, fan community growth, brand activations, sponsorships, and event outcomes.

• Own the external brand voice across website, LinkedIn, press, investor materials, and thought leadership.

• Develop the brand marketplace motion — how brands discover and engage with fan communities, sponsorship packaging, pricing, and ROI communication.

• Collaborate with the product team to translate customer feedback into marketable features, localized campaigns, and new partnerships.

• Track key GTM metrics including pipeline, revenue influence, fan acquisition, conversion, retention, and marketing-sales alignment.

• Eventually build and lead a lean marketing/growth team.

What Success Looks Like The platform becomes easy to understand in one sentence and highly compelling in a full pitch. Japanese agencies and IP holders see clear value in globalizing while maintaining control. Brands recognize access to authentic, measurable fan communities. Creators see real opportunities to earn more and reach global audiences with less friction. Global fans view the platform as a trusted way to connect with their favorite Japanese creators and IP. Repeatable GTM playbooks are established, and the company begins generating strong market proof through case studies, revenue results, and partner success stories.